Prospect Handling Assessment
Sales team assessment programme
A four-stage programme concluding with sales team reports and action planning workshops, translating into tangible improvements.
New product comms targeting
Qualitative/quantitative mix
A programme combining focus groups and an online quantitative survey to profile potential customers of upcoming vehicles.
product development clinics
Four market clinic
1000+ face-to-face interviews, rapid turnaround, high attention to detail, supporting a global SUV launch.
DIgital sports consumer profiling
Five market quant + community
A study of secondary markets (Brazil, Mexico, Spain, India and Japan) to guide digital platform development.
Product positioning clinic
Semi-qualitative clinic
Our semi-qual structure provided critical feedback to both engineers and designers on a newly designed lifestyle model. The big question: is it credible?
annual brand health tracker
15 market online quantitative
A profile of vehicle brands' competitive strengths and weaknesses, based on the views of over 4,000 vehicle owners.
luxury automotive digital mystery shopping
Sales team assessment programme
When considering a luxury car purchase, the first point of contact is crucial. We designed a major three-month programme to assess the digital contact points of a group of dealers, resulting in over 300 dealer reports.
C-SUV launch strategy
Qualitative/quantitative mix
Combining MOSAIC data, focus groups and in-home ethnos, we helped a car manufacturer to approach an entirely new segment with confidence.
university course development and targeting
Qualitative/quantitative mix
To test a new range of online courses with both commissioners and participants, we undertook an online quant survey and in-depth interviews in the UK, India, South Africa and Hong Kong.
vehicle handover experience
Qualitative focus groups
Purchasing a new vehicle should be an exciting experience. We held focus groups for this manufacturer to evaluate a prototype customer gift for point of sale.